Forming an Opportunity Belief

1) After discovering the my phone is constantly losing battery percentage from every day use, I found that having a battery is quite helpful. Although as much as I'd like to carry around a wire and have an outlet near me, these two things are almost never true. I believe that having a disposable battery pack to charge your phone can bring great opportunity to the power market. 

2) The unmet need is having battery power accessible to your phone at all times of the day. The need comes from anyone that owns a smart phone or tablet. The need came from people using their phones a majority of the day and constantly needing power for them to use the device more. Some people are bringing charging battery packs with a charging cable around to where they are going, but these aren't as portable and you need to charge the battery pack. This opportunity exists around 100%. 

Interviews

 3) Iteration No. 1: Person at Disney with a dead smart phone

4)-What is the exact nature of the need? 

The nature of this need is immediate because the person's phone needs power for it to turn on and for the person to continue their tasks. 

-When do they become aware of the need -- that is, do they experience their need all the time or only sometimes? 

This need is only apparent as the phone loses all of its power, which is usually 1-2 times a day.

-How long have they had the need? 

The person has had the need for instant battery life since their phone died.

-When did they first become aware of their need? Why?

They became first aware of their need when their phone died at Disney because the person couldn't get in contact with the rest of their party.

- How are they currently addressing their need? 

They are currently addressing the need by trying to find a charging station or someone with a charger.

-How satisfied are they with this solution? 

The person was completely satisfied with this solution because their phone is alive and charging and the person is able to communicate with their party. 

-What did you learn about your opportunity? 

I learned that relieving people of feeling scared and anxious is very humbling. 

3) Iteration No. 2:  Person at a basketball game with a phone in Low Battery

4)What is the exact nature of the need? 

The nature of this need is not as immediate but coming close to it.

When do they become aware of the need -- that is, do they experience their need all the time or only sometimes? 

The person became aware of this need as the "20% Low Battery" notification came up on his phone and he had to become aware of his battery usage.

How long have they had the need? 

The person has the need with them since their phone went on Low Battery mode.

When did they first become aware of their need? Why?

They first became aware of their need when they had to conserve battery power and wasn't able to take as many picture or videos at the basketball game.

 How are they currently addressing their need? 

They were currently addressing their need by lower the power output on the phone, including dimming the lights, turning off WiFi, and not taking as many pictures.

How satisfied are they with this solution? 

The person was very satisfied with the solution because they were able to take several more key moments of the basketball game because they didn't have to worry about their phone dying.

What did you learn about your opportunity? 

I learned that people are willing to pay a lot for convenience.

3) Iteration No. 3: Person going on a long hike and may need some battery power later in the day

4)What is the exact nature of the need? 

The nature of this need is long term, but still a possibility in the future.

When do they become aware of the need -- that is, do they experience their need all the time or only sometimes? 

The person becomes aware of the need when the battery on their phone is decreasing.

How long have they had the need? 

They have had this need ever since they started hiking but couldn't hike as long because they were dependent on their phone's battery.

When did they first become aware of their need? Why?

They first became aware of this need when their phone died at the end of a hike.

 How are they currently addressing their need? 

They are currently addressing this issue by bringing a charging cable and rechargeable battery pack.

How satisfied are they with this solution? 

They are satisfied with this solution because they don't have to charge the battery before they go on the hike of two devices instead of just the smart phone.

What did you learn about your opportunity? 

I learned that people always are prepared when going out to do activities.

5) The most surprising thing that I learned in all three of these interviews are how dependent people actually are to their cell phones. The day almost isn't centered on the individual, but how centered the person is via social media, which is only accessible on a portable device.

7) Summarize. 

How much of your original opportunity is still there?

The general concept of my opportunity is still there, but with some critiques on the way the device should fit into the phone and how big the battery pack were addressed. 

Do you believe that your new opportunity is more accurate than when you started?

Yes, I do believe my new opportunity is more accurate than when I started because the changes were made due to the opinions of people who would generally consume the product. 

How much do you think entrepreneurs should 'adapt' their opportunities based on customer feedback? (In other words, is there a trade-off between adapting and staying firm?)

Entrepreneurs should always adapt their opportunities based on customer feedback because if the people don't like a characteristic about one opportunity, it may steer them away or to a competing opportunity.