1) Pick a segment.
For this exercise, I chose to target and interview a group of individuals who were all spending a lot of time at work, but not necessarily conducting work at a work desk or cubicle.
2) Find three people who would fit that segment and arrange to interview them.
These three people are my roommates who all are doing field work because they are business majors and a civil engineers working at a job site.
3) Begin with need awareness.
The need occurred for all of my roommates for when they are out on the job site for hours on end and not having anywhere to charge their phone or even forget to bring a charger because it may get wet or damaged. As the day goes on, all three of my interviewees agreed that their phone battery drains over time and by the end of the day when they are finishing up their work, they may need to use their phone or mobile device and inadequately use it because they are trying to conserve their phone's battery.
4) Move to information search.
I asked my first interviewee what he had done to compromise his issue and his response was not to use his phone as much at work, but he is at a disadvantage because he wants to be the one taking pictures and communicating with others, but he always leaves it to people with better batteries than him. I asked my second interviewee what he had done and he searched on Google and found a rechargeable battery to plug into your phone via a wire. The difficulty he found was that he needs to remember to charge it and he forgets to bring it sometimes. Lastly, I asked my third interviewee and he searched battery saving tricks on your phone to conserve battery. The disadvantage is that you can only have a few apps open at a time.
5) Report the findings of your research.
I learned that there is a huge need for those that need power in their phones throughout all times of the day.
6) Draw conclusions.
I learned with this segment that these individuals with battery conservation problems have temporary solutions to the problem they face almost every day, but there are better solutions available that people might not be picking up on, including wireless charging devices.
Aaron,
ReplyDeleteBattery life issues are an extremely relevant in today's generation. Phone manufactureres strive to increase battery life while still creating a sleek and thin product. There are many problems that occur when a phone dies, including even safety hazards. Where are these individuals working if they are "on site." What exactly do you mean. Also, have you thought about solar powered battery packs? That would be an option for individuals working outdoors.
Hi Aaron,
ReplyDeleteI think this is a great idea because it is so common for battery life to decline after a few months of use. It is very inconvenient when your phone or other electronic device cannot last a full day of use. I can relate to the struggles your interviewees face with their battery lives. Great idea and great post!
I find myself trying to find ways to conserve my battery as well. I’m not on it as much as others, but I’ always worried that I won’t have battery if I needed my phone during an emergency. I think finding a way to conserve your battery without taking away from your phone time would be a great idea because it’s not always convenient to stop and find a place to plug in your phone.
ReplyDelete