25A – What’s Next?

Existing Market. 

The existing market is heavily dependent on the research and development of the technology for wireless charging. Spending several years experimenting and developing a functioning product is where this device falls into.

I interviewed three potential customers that are heavily dependent on their mobile devices. The first customer suggested to implement this device into something that they already carry around like a backpack or purse. The second customer suggested to ask experts and professionals with experience in this technology to develop into a portable product. The third customer I interviewed suggested to investigate the health concerns from radiation of the current being put into the air and how too much exposure may be harmful. I asked all of them about my current ideas to prolong this venture and they all agreed that a prototype needs to be made in order to see the products capabilities from a concept to actual power gained. 

The venture will have to grow into the existing market by first introducing this technology to the public. Most people have no idea this concept exists. It is important to get the need out their first in order for people to have time to form an opinion about it. 

Sometimes a product may be too advanced for a customer and it may be a generation before people are able to get used to have this technology around in their environment. 

New Market.

The new market will be to also influence people from all parts of society to tap into the global network of the Internet. This product won't sell if people don't have devices to charge. The more people become dependent on their devices for work, leisure, and communication, the more successful this product can become.

This product will provide people with a lot of value once they become accustomed to using smart devices everyday. A lot of people still use flip phones and can't afford to buy tablet and laptops so giving people more access to devices they can charge will be very fruitful.

The first customer was a an elderly person that doesn't use any smart devices. He suggested that people who don't use smart devices aren't included in this market and has no use for them. Also he suggested that giving elderly people devices to charge would be the first goal. The second customer was someone who can't afford a portable device and suggested that giving poor communities more access to portable devices would be key to buying this new demographic.

I learned from this market that everyone doesn't necessarily use mobile devices. It is becoming more and more popular to use these devices but the entire population isn't yet completely intertwined with the Internet in the same way that Millenials and Generation Z are in their lives.

I was most surprised that people can't afford mobile devices and it is most likely because the need doesn't outweigh the cost of the product . This can have a huge impact to the general population in trying to pitch this to this demographic.